WORK EXPERIENCE
SENIOR MARKETING MANAGER - DIGITAL CONTENT | WEX | SOUTH PORTLAND, ME | 2015 - PRESENT
INDEPENDENT DIGITAL MARKETING, SOCIAL MEDIA & PUBLIC RELATIONS CONSULTANT | WRITER | PORTLAND, ME | 2011 - 2015
BLOGGER | SOCIAL SOCIAL | PORTLAND PRESS HERALD | MAINETODAY.COM | PORTLAND, ME | 2013 - 2015
DIRECTOR OF SOCIAL MEDIA & AGENCY COMMUNICATIONS | THE VIA AGENCY | PORTLAND, ME & NYC | 2005 - 2011
MARKETING CONSULTANT & BARISTA | ROCK CITY COFFEE ROASTERS | ROCKLAND, ME | 2001 - 2004
ASSOCIATE BOARD DIRECTOR | MUNRO & FORSTER | LONDON | 1998 - 2000
ACCOUNT DIRECTOR | CONE | BOSTON | 1997 - 1998
ACCOUNT SUPERVISOR | FEINSTEIN KEAN HEALTHCARE | CAMBRIDGE, MA | 1996 - 1997
SENIOR ACCOUNT EXECUTIVE | CLARKE & COMPANY | BOSTON | 1994 - 1996
ACCOUNT EXECUTIVE | LEHMAN MILLET | BOSTON | 1993 - 1994
MEDIA RELATIONS ASSOCIATE | DEACONESS HOSPITAL | BOSTON | 1991 - 1993
SENIOR MARKETING MANAGER - DIGITAL CONTENT | WEX | SOUTH PORTLAND, ME | 2015 - PRESENT
INDEPENDENT DIGITAL MARKETING, SOCIAL MEDIA & PUBLIC RELATIONS CONSULTANT | WRITER | PORTLAND, ME | 2011 - 2015
- Currently serves as a consultant to agencies, brands, and individuals. Clients have included: Alodyne, angela adams, The VIA Agency, Broadreach Public Relations, Garrand, Simply Home, Local Flames, Local Thunder, MaineToday Digital, Lives in the Balance (Dr. Ross Greene), Sandi Amorello (author of The Irreverent Widow), and Satsuki Mitchell (producer and entrepreneur).
- Provided services for clients including social media marketing strategy and implementation, SEO, email marketing, copywriting, media relations, media training, event planning, industry award submissions, development of brand messages and marketing plans, and employee training and supervision.
BLOGGER | SOCIAL SOCIAL | PORTLAND PRESS HERALD | MAINETODAY.COM | PORTLAND, ME | 2013 - 2015
- Creation of original content/posts 3-4 times per week including interviews and coverage of digital/social trends and new product and service introductions.
- Grew audience to an average of 4,000-5,000 visits per month (Press Herald) with more than half of visits originating from outside of Maine. Major secondary markets include: Pennsylvania, New York, California, Massachusetts, and Texas.
DIRECTOR OF SOCIAL MEDIA & AGENCY COMMUNICATIONS | THE VIA AGENCY | PORTLAND, ME & NYC | 2005 - 2011
- Primary responsibilities included creating and implementing marketing initiatives to promote the work and services of The VIA Agency.
- Responsible for all corporate communications including: email marketing, website maintenance, CEO communications, development and maintenance of corporate and CEO blogs, SEO, proactive and reactive media relations, events, and community relations.
- Developed and maintained relationships with journalists covering marketing/advertising at top-tier media outlets including The New York Times, Fast Company, Advertising Age, Bloomberg Businessweek, the Associated Press and Adweek.
- Created and maintained all agency social media accounts (Facebook, Twitter, LinkedIn, YouTube, Vimeo).
- Developed and implemented comprehensive agency marketing plan to support new business and employee recruitment goals.
- Implemented, managed, and secured media coverage for the agency's pro-bono campaigns including VIA's award-winning campaign for the Salvation Army, "This Campaign Cost Nothing."
- Developed and maintained relationships with the agency's community partners including, the Portland Museum of Art, SPACE Gallery, and Maine College of Art.
- Played integral role in securing VIA's designations as Advertising Age's Small Agency of the Year, runner up (2010) and Small Agency of the Year (2011).
MARKETING CONSULTANT & BARISTA | ROCK CITY COFFEE ROASTERS | ROCKLAND, ME | 2001 - 2004
- Developed and implemented comprehensive brand marketing plan to support retail and online sales goals.
- Provided staff training and supervision.
- Provided customer service and created award-winning coffee and espresso.
ASSOCIATE BOARD DIRECTOR | MUNRO & FORSTER | LONDON | 1998 - 2000
- Responsible for supervision and growth of agency's consumer division, including managing and developing all staff (10), tracking and maintaining all client and internal budgets (1/4 of the agency's approximately £8.5 million in annualized billings), and providing senior client contacts with strategic marketing counsel and crisis assistance.
- Clients in the consumer group included: Hugo Boss, Lands' End, Warner Lambert Consumer Healthcare (Listerine, Benadryl, Benylin, Sudafed, and Calpol), Nestle, Bang & Olufsen, Holmes (home air treatment products), Lezley George, and Dylon (fabric and home dyes).
- Responsible for securing new business and securing additional business from existing client base.
- Worked across all of the agency's divisions with U.S. clients to customize marketing communications and advertising programs for European audiences.
ACCOUNT DIRECTOR | CONE | BOSTON | 1997 - 1998
- Primary client contact providing marketing counsel on projects and issues to clients including: Timberland, Swiss Army Brands, Rollerblade, Disney (Buena Vista Motion Pictures and The Disney Channel), Glaxo Wellcome, Dexter Shoes, Barbour and St. John.
- Supervised team of four employees.
- Responsible for securing new business and securing additional business from existing client base.
ACCOUNT SUPERVISOR | FEINSTEIN KEAN HEALTHCARE | CAMBRIDGE, MA | 1996 - 1997
- Primary client contact providing marketing counsel on projects and issues to pharmaceutical clients including: Amgen (Infergen), Novartis (Exelon and Ritalin), and Ortho-McNeil (Regranex and Renova).
- Built and maintained relationships with third-party advocacy groups and physician organizations to support client initiatives.
SENIOR ACCOUNT EXECUTIVE | CLARKE & COMPANY | BOSTON | 1994 - 1996
- Provided account supervision to clients in the healthcare, technology, and consumer products groups including: Computer Associates International, IBM North America (Olympic Games sponsorship), IBM Client/Server Computing, IBM Network Computing Solutions, Bausch + Lomb, W.R. Grace (Massachusetts State Science Fair sponsorship), Tiffany & Co., The Frontier Group, and Viacord.
ACCOUNT EXECUTIVE | LEHMAN MILLET | BOSTON | 1993 - 1994
- Provided general account service to clients including : Oravax Inc., MediSense, CYTYC Corporation, Hologic Inc., Vision Sciences, and I-STAT.
MEDIA RELATIONS ASSOCIATE | DEACONESS HOSPITAL | BOSTON | 1991 - 1993
- Coordinated media relations efforts and proactively generated coverage for hospital programs, clinical research, and medical staff activities.
- Contributed to hospital publications and created copy for hospital collateral.